Loyalty, refined
The Wine Card
Most loyalty programs collect points. Ours collects wine. The Noir Cellar Wine Card holds a real balance — built up across your visits, drawn down whenever you return. No expiration. No tiers. Just bottles waiting in your name.
Think of it as a private cellar you don't have to store, curated by people who know what you'll love before you do.
How it works
Four quiet steps
01
Receive your card
Issued at your second visit, or as a welcome gift to ThePrivateTable members.
02
Build your balance
Every visit, every bottle, every celebration adds to a balance held in your name.
03
Redeem on your terms
Pour against the balance whenever you return — a glass tonight, a bottle next month.
04
Member privileges
Unlock library wines, sommelier-led tastings, and quiet access to secret events.
Ready to start your balance?
Reserve a table — your card will be waiting.
Reserve a Table